今天和大家一起學(xué)習(xí)一下advertise的用法,快來一起學(xué)習(xí)吧,下面小編就和大家分享,來欣賞一下吧。
詞匯精選:advertise的用法和辨析
一、詳細釋義:
v.
登廣告,做廣告,做宣傳 [I,T]
例句:
It pays to advertise.
做廣告是會有回報的。
例句:
We decided to advertise our new product
我們決定為我們的新產(chǎn)品做廣告。
通告,通知,宣揚 [T]
例句:
Please don't advertise the fact that he has AIDS.
你不要到處宣揚他得了愛滋。
例句:
There is no need to advertise the fact that you are a single woman.
沒有必要張揚你是一個單身女性。
顯示,使突出 [T]
例句:
His hard sinewy body advertised his ruthlessness of purpose.
他健碩的身體使他顯得意志尤為堅強。
例句:
He began deliberately advertising his willingness to make concessions.
他開始故意渲染他愿意讓步。
二、詞義辨析:
announce,declare,proclaim,pronounce,advertise,broadcast,publish
這些動詞均含“宣布,公開”之意。 announce多指首次宣布大家感興趣或可滿足大家好奇心的事情。 declare側(cè)重正式就某事清楚明白地宣布。 proclaim指官方宣布重大事件或施政方針,語體比announce正式。 pronounce詞義與announce,declare接近,但較多用于指法律判決方面的宣布。 advertise指通過文字和圖像資料等的反復(fù)宣傳而引起公眾的注意,有時隱含令人不快或言過其實的意味。 broadcast專指利用廣播或電視傳播消息或發(fā)表見解。 publish專指通過報刊或其它媒介向公眾公布事情。
三、參考例句:
Are lawyers allowed to advertise?
準許律師做廣告 嗎 ?
We can advertise on the Internet.
我們可以在網(wǎng)上登廣告。
We decided to advertise our new product.
我們決定為我們的新產(chǎn)品做廣告。
I shall advertise for someone to go with me.
我將登廣告尋人和我同去。
Please don't advertise the fact that he has AIDS.
你不要到處宣揚他得了愛滋。
We should advertise for someone to do it.
我必須登廣告招聘一位新秘書。
I shall advertise for someone to go with me.
我將登廣告尋人和我同去。
Mary, I want to advertise for a new junjor secretary.
瑪麗,我想登廣告招聘一名初級秘書。
The players can advertise baked beans, but not rugby boots.
球員可以給烤菜豆做廣告,但不能代言橄欖球靴。
Why don’t you advertise for your lost dog?
你的狗丟了,為什么不登個廣告?
【每日單詞】advertise Happy New Year to everyone!
Advertise
Happy New Year to everyone!
advertise
英 [??dv?ta?z] 美 [??dv?rta?z] TEM8/GRE/CET6/考研
(現(xiàn)在分詞 advertising過去式/過去分詞 advertised單三advertises)
V. (英英釋義)a.to tell the public about a product or a service in order to encourage people to buy or to use it(為…)做廣告;登廣告
eg:
1.If you want to attract more customers, try advertising in the local paper.
如果你要吸引更多顧客,就試試在當?shù)貓蠹埖菑V告。
2.The players can advertise baked beans, but not rugby boots
球員可以給烤菜豆做廣告,但不能代言橄欖球靴。
3. It pays to advertise. 做廣告是值得的。
4.Every company can advertise its products by means of newspapers, magazines, television.每家公司都可以通過報紙、雜志、電視等為自己的產(chǎn)品做廣告宣傳。
5.Advertise esp. by posters or placards. 用海報或者布告來做廣告進行宣傳。
6.The company has several thousand Adwords partners whoadvertise both in China and on other Google domains.
該公司的adwords服務(wù)擁有數(shù)千名合作伙伴,他們既在中國也在使用其它頂級域名的谷歌網(wǎng)站上做廣告。
B. make publicity for做宣傳
eg:
7.It was in a shopping center to advertise for our restaurant.
這是為了在購物中心給我們的餐廳做宣傳。
8.If a Chinese producer of buttons wanted to export to SouthKorea, it could advertise on the site.
如果一家中國生產(chǎn)商想把自己的紐扣出口到韓國,它也可以在這個網(wǎng)站上做宣傳廣告。
9.Every company can advertise its products by means of newspapers, magazines, television, etc.
每家公司都可以通過報紙、雜志、電視等為自己的產(chǎn)品做廣告宣傳。
10.Calvin Klein hired starlet Brooke Shields to advertise his designer jean wear.
卡爾文·克萊因雇用童星波姬小絲替他所設(shè)計的牛仔褲做廣告宣傳。
11.However, although most of the current status of 4S storesspend a lot of money to advertise, most cars still in the 4Sshopprice war as the only means of marketing to the cycle of further deterioration in the competitive environment. 然而,目前的現(xiàn)狀盡管大部分4S店花費了大量的資金做廣告宣傳,多數(shù)汽車4S店還停留在以打價格戰(zhàn)為唯一營銷手段的循環(huán)之中,進一步惡化了競爭環(huán)境。
12.Supermarket advertise a lot and offer "specials" because they want you to buy a lot..超市做很多廣告宣傳,提供很多“特價商品”,因為他們想你買更多的東西。
每周范文 | 雅思寫作Task2:媒體廣告類解析!
<參考范文>
Today, many people are becoming convinced that advertising is more concerned with encouraging bulk purchases than with encouraging the production of quality goods through competition.
Advertising can be viewed from two standpoints. One is that it is primarily concerned with getting people to purchase items that they would not otherwise buy. The other is that it continues to inform consumers, thereby promoting competition between producers and service providers. I believe that the truth lies somewhere between the two.
Many kinds of advertising nowadays clearly encourage large purchases, in particular through offering consumers such deals as “two for the price of one ”, offering large containers at a lower cost, or through offering substantial discounts for purchasing several of the same products at once.Such items could include everyday household goods, washing powder for example,or items that are regularly consumed more than one at a time, such as cans of drinks. In fact , many enterprises successfully specialise in supplying goods in bulk to consumers.The idea is that people will consume more quickly if they have many of the items at home rather than having to go out and buy the items individually every time they need it.
On the other hand, some products are naturally not available for bulk purchase. This is especially true of items that are particularly expensive or items that a person is unlikely to change for new ones in a relatively short period of time,for example cars and houses. Advertisements for such products are more likely to stress the quality of the product than its price,since most people will not simply go for the cheapest one, but for one that meets their expectations in other ways.
To conclude, I believe that advertisers should take the market for their products into consideration when advertising and decide accordingly whether they wish to focus on selling in bulk or on competing on the basis of the quality of their products.
<參考譯文>
如今,許多人都越來越確信廣告更加鼓勵大批量購買,而不是鼓勵通過競爭生產(chǎn)優(yōu)質(zhì)的產(chǎn)品。
我們可以從兩個方面來看廣告(的作用)。首先,廣告主要是鼓動人們?nèi)ベ徺I他們本人不會購買的東西。其次,廣告不斷告知消費者,并以此加劇制造商及服務(wù)商之間的競爭。我相信道理就在這兩者之間。
現(xiàn)今,許多廣告都鼓勵大量購買,尤其是向消費者提供“買一贈一”、多買少算或是多買同種產(chǎn)品大幅度打折的服務(wù)。這樣的商品包括洗衣粉等日常家居用品或罐裝飲料等即開即用的產(chǎn)品。事實上,許多企業(yè)都很擅長以批量銷售的方式向消費者銷售產(chǎn)品。這是因為如果人們有很多存貨在家里而不是等每次需要時才出去買的話,商品會消耗得更快。
而有些產(chǎn)品不適合批量購買。尤其是那些特別昂貴或短期內(nèi)不需要更新的商品,比如汽車和房子。此類產(chǎn)品的廣告則更為強調(diào)其質(zhì)量而不是價格,因為大多數(shù)人不會去買最便宜的,而是選擇更符合他們期望的。
總而言之,我認為公司在做廣告時應(yīng)考慮產(chǎn)品的市場,然后再決定其重點是在批量銷售還是打質(zhì)量戰(zhàn)。
題要求討論廣告是促使人們買更多的產(chǎn)品還是有助于人們買到更好的產(chǎn)品。背后的核心議題是大眾傳媒中廣告對人們的影響。童鞋們在閱讀范文的時候,要注意廣告相關(guān)的詞匯:ad/advert/advertising/advertisement/advertise的具體用法。題庫中相關(guān)的題目有:
The high sales of popular consumer goods reflect the power of advertising but not the real needs of the society in which they are sold.To what extent do you agree or disagree with this statement?
【思路點撥】
此題討論“廣告的影響”,角度具體為“廣告對日用消費品的銷量的影響有多大”。
考題要求:日用消費品的高銷量反映的是廣告對人們的影響力,而不是社會的真實需求。你同意嗎?
支持理由:廣告鼓勵人們大量購買(buy in quantity);
廣告雇傭明星代言(employ pop stars/celebrities to advertise their products), 其粉絲可能會買不一定需要的產(chǎn)品。
反對理由:成年消費者一般能夠很好地判斷自己是否有需求(Adult consumers generally have strong judgment as to what they need or don’t need);
人們的可支配收入(disposable income)在一定程度上限制他們只能購買需要的東西,不見得是廣告上的東西,比如Audi R8的廣告很吸引人(charming),但是觀眾不一定都會買
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